General Information: Four-year undergraduate degree. Medium of instruction is English.

Goals and Objectives: The Business Administration undergraduate degree program is designed to prepare students to acquire various business knowledge and management skills. The program integrates marketing, accounting, finance, economics and human resource areas to provide students with the fundamental knowledge of business organizations. Students obtain a degree which makes them to be competitive in today’s global market.

Job Opportunity: Employment opportunities include positions in business administration, human resource, accounting, operation management, auditing, and finance departments.

BUSINESS ADMINISTRATION PROGRAM

1. Semester 2. Semester
Course Code Course Name L T C ECTS Course Code Course Name L T C ECTS
BA 101 Introduction to Business I 3 0 3 5 BA 102 Introduction to Business II 3 0 3 4
HIST 101 History of Turkish Republic I 2 0 2 3 HIST 102 History of Turkish Republic II 2 0 2 3
TURK 101 Turkish I 2 0 0 2 TURK 102 Turkish II 2 0 0 2
MAT 103 Mathematics for  Business I 3 0 3 4 MAT 104 Mathematics for  Business II 3 0 3 4
ECO 101 Microeconomics I 3 0 3 4 ECO 102 Microeconomics II 3 0 3 4
CMS 101 Introduction to Computer Science I 3 1 3 4 CMS 102 Introduction to Computer Science II 3 1 3 4
ENG 103 Academic Reading and Writing I 3 2 3 4 ENG 104 Academic Reading and WritingII 3 2 3 4
TOTAL 19 3 17 26 TOTAL                                 3 17 25
3. Semester 4. Semester
Course Code Course Name L T C ECTS Course Code Course Name L T C ECTS
STA 201 Statistics I 3 1 3 5 STA 202 Statistics II 3 1 3 5
ACT 201 Principles of Accounting I 3 0 3 4 ACC 202 Principles of Accounting II 3 0 3 4
BA 201 Management and Organization 3 0 3 4 BA 203 Human Resources Management 3 0 3 4
POL 104 Political Science 3 0 3 4 BA 206 International Commerce 3 0 3 4
LAW 205 Introduction to Law 3 0 3 4 BA 210 Business Communication 3 0 3 4
TOTAL 15 1 15 21 TOTAL   15 21
5. Semester 6. Semester
Course Code Course Name L T C ECTS Course Code Course Name L T C ECTS
BA 301 Principles of Marketing 3 0 3 4 BA 308 Marketing Management 3 0 3 5
BA 303 Fundamentals of Corporate Finance 3 0 3 4 BA 310 Financial Marketing 3 0 3 4
BA 305 Production and Operation Management 3 0 3 4 BA 312 Money and Banking 3 0 3 5
BA 314 International Business 3 0 3 5 BAxxx Elective Course 3 0 3 4
BAxxx Elective Course 3 0 3 5 BAxxx Elective Course 3 0 3 4
TOPLAM 15 0 15 22   TOPLAM 15 0 15 22
7. Semester 8. Semester
Course Code Course Name L T C ECTS Course Code Course Name L T C ECTS
BA 402 Financial Analysis 3 0 3 4 BA 410 Entrepreneurship 3 0 3 5
BA 405 Scientific Research Methods 3 0 3 4 BA 412 Strategic Management 3 0 3 5
BA 408 Marketing Strategies 3 0 3 4 BA 416 Customer Relation Management 3 0 3 5
BAxxx Elective Course 3 0 3 5 BAxxx Elective Course 3 0 3 4
BAxxx Elective Course 3 0 3 5 BAxxx Elective Course 3 0 3 5
TOTAL   15 0 15 22   TOTAL 15 0 15 24

L – stands for Lecture Hour (hours/week)
T – stands for Lab/Tutorial (hours/week)
C – stands for Credit

BUSINESS ADMINISTRATION PROGRAM

MAT103 Mathematics I
In this course students examine number sets, absolute value, inequality, function as a concept, simple functions, limits, continuity, derivatives, increasing and decreasing functions, concavity, first and second derivative tests, l’Hospital’s rule, creating graphics, maximum/minimum problems , logarithmic and antilogarithmic functions, applications to economics; integrals, methods of deriving integrals, and applications.

TURK101 Turkish I
The course will cover the following: the importance of language as a social institution in the life of a nation; relations between culture and language; the Turkish languages and their geographical distribution; history of the Turkish language; phonology of the Turkish language; rules of punctuation. The rule of inflection (declension and conjugation) and derivation in the Turkish language. General rules of composition; various forms of written expression.

ECO101 Microeconomics I
Topics in the course include; Basic Concepts of Economics, Consumer Theory: Budget Constraint, Preferences, Utility/ Choice; Demand and Changes in Demand, Consumer’s Surplus, Individual and Market Demand, Intertemporal Choice, Uncertainty and Information, Theory of the Firm: Technology, Producer’s Problem: Profit Maximization- Cost Minimization, Cost Curves, Firm Supply, Industry Supply, Imperfect Competition: Monopoly, Monopolistic Competition, Oligopoly, Factor Pricing and Distribution.

CMS101 Introduction to Computers I
This course introduces the World of Computers, History of Computing, What Is a Computer System, How Does A Computer System Process and Communicate Data, Information Processing, Hardware and Software, Program Coding and Programming Languages, Word Processing and Desk-Top Publishing.

BA101 Introduction to Business I
The main objective of the course will be to explore the dynamic environment of the business organizations. In addition, we will have some other objectives including; explaining basic business and management concepts, to help students understand business systems and management functions, to discuss contemporary management practices and solution for today’s complex and competitive business world. To encourage students to look at issues from the perspective of business owners.

STA201 Statistics I
The authors show students how to recognize and understand each business question, use statistical tools to do the analysis, and how to communicate their results clearly and concisely. In addition to providing cases and real data to demonstrate real business situations, this text provides resources to support understanding and engagement. A successful problem-solving framework in the 4-M Examples (Motivation, Method, Mechanics, Message) model a clear outline for solving problems.

STA202 Statistics II
The authors show students how to recognize and understand each business question, use statistical tools to do the analysis, and how to communicate their results clearly and concisely. In addition to providing cases and real data to demonstrate real business situations, this text provides resources to support understanding and engagement. A successful problem-solving framework in the 4-M Examples (Motivation, Method, Mechanics, Message) model a clear outline for solving problems.

ECO102 Microeconomics II
Topics in the course include; National Income Accounting, Determination of National Income, Aggregate Demand and The Multiplier, Money and Modern Banking, Central Banking and the Monetary System, Monetary and Fiscal Policy in a Closed Economy, Unemployment, Inflation, Open Economy Macroeconomics, International Monetary System and International Finance, Monetary and Fiscal Policy in an Open Economy, Problems of Developing Economics.

CMS102 Introduction to Computer Science II
This is a first-year second semester course on information systems and business and management. It introduces the students to various ways in which IT and information systems are used in businesses at varying levels of management. Topics covered include decision support systems, expert systems, electronic commerce, corporate information systems, and enterprise resource planning systems. Excel and Access are also covered at introductory level.

BA102 Introduction to Business II
Continuing the main objective of the course. It will be to explore the dynamic environment of the business organizations. In addition, we will have some other objectives including; explaining basic business and management concepts, to help students understand business systems and management functions, to discuss contemporary management practices and solution for today’s complex and competitive business world. To encourage students to look at issues from the perspective of business owners.

ENG103 Academic Reading and Writing I
This course provides expertise on the following areas: Advanced Practices to Develop Reading, Listening, Writing and Oral Presentation Skills. Students also exhibit developed skills via providing feedbacks, portfolio documents in relation to comparative writing.

ENG104 Academic Reading and Writing II
This course provides expertise on the following areas: Advanced Practices to Develop Reading, Listening, Writing and Oral Presentation Skills. Students also exhibit developed skills via providing feedbacks, portfolio documents in relation to comparative writing.

LAW208 Introduction to Law
This course, we will study the law of contracts, of torts, and certain aspects of company law. Case study method will be utilized, and emphasis will be placed on learning the legal principles and their concrete applications in business settings.

BA203 Human Resources Management
Subjects covered in the course include; General Principles of Human Resources Management (HRM), HR Planning In The Organizations, Job Analysis, Job Design, Methods of Employee Selection, Personnel Orientation, Training and Development, Organizational Socialization and Career Management, Job Evaluation, Involved Concepts and Methods, Performance Appraisal and Systems, Base Wage and Salary Systems

ACT201 Principles of Accounting I
Needles/Powers/Crosson PRINCIPLES OF ACCOUNTING is continuously evolving to meet the needs of today’s learner. This edition’s new structure is based on research with students about the best way to deliver content in this course! The chapters in Needles/Powers/Crosson have been organized into the Three Section Approach, which helps you more easily digest the content. The first section is Concepts and focuses on the overarching accounting concepts that require consistent repetition throughout the course. With a clear understanding of the concepts, you are then ready to experience the second section–Accounting Applications. Here you practice the application of accounting procedures with features like “Apply It” and a new transaction analysis model, which clearly illustrates how transactions are the result of business decisions and recorded in a way to show their effects on the financial statements.

BA201 Management and Organization Management
Students gain the confidence to manage and develop the ability to lead with innovative solutions in today’s rapidly changing business environment. Daft explores the emerging themes and management issues most important for managers in businesses today. Current and future managers learn to look beyond traditional techniques and ideas to tap into a full breadth of management skills. D.A. F.T. defines Management with the best in new and proven management competencies.

POL204 Political Science
Political Science: An Introduction, 13/e, provides a comprehensive and jargon-free introduction to the field’s basic concepts and themes. It draws examples from the U.S. and other countries to introduce the entire field of political science to new readers. The authors stress how exciting politics can be, balancing practical and theoretical knowledge.

LAW205 Introduction to Law
Introduction to Law will teach students the basic legal concepts related to substantive and procedural law, introduced them to cases, statutes, and the constitution, and develops their legal vocabulary and analytical skills. A new chapter on constitutional law, expanded coverage of employment and environmental law, and information on technology makes this an excellent resource for any Introduction to Law course for all disciplines of study including pre-law, legal studies, and business programs. Using this text, your students will learn how to develop their own critical-thinking skills, read high-interest cases, expand their legal vocabulary and discuss case law and issues impacting today’s legal system.

BA206 International Commerce
Global economy geography, Trade theories, Risks in the international supply chains and the effect of foreign trade legislation, Incentives and international regulations on international trade applications, ICC 600, ICC 522, 525 of the ICC brochures, Import and Export Regulations, The concept of international trade, Alternative market entry strategies, Export, Licensing, Joint ventures and franchising, The basic concepts in foreign trade, Delivery forms, Payment forms, Inspection procedures and documentation, Internal and external processing, Standardization,, Exchange regulations,/ Banking, Eximbank applications, Export credits, Quotas, Subsidies reduction and used documents.

BBA301 Principles of Marketing
Defining Marketing and Marketing Process, Marketing Environment, Managing Marketing Information, Consumer Markets and Consumer Buyer Behaviour, Business Markets and Business Buyer Behaviour, Segmentation, Targeting and Positioning, Product Service and Branding Strategies, Pricing and Strategy, Marketing Channels and Supply Chain Management, Marketing Communication Strategy.

BA303 Fundamentals of Corporate Finance
Financial Statement and Financial Statement Analysis, Financial Planning and Financial Environment, Risk and Return, Time Value of Money, Valuation of Bonds, Valuation of Stocks, Cost of Capital, Capital Budgeting, Cash Flow Estimation and Risk Analysis, Capital Structure and Leverage.

BA305 Production and Operations Management
This course provides an introduction to the topics and mathematical techniques for solving problems in the design, planning, and controlling of manufacturing and service operations and quality. Specifically, the course develops students’ knowledge of manufacturing resources planning and provides knowledge on forecasting, production planning, master scheduling, material requirements planning, capacity planning, world class manufacturing principles, and continuous improvement.

BA308 Marketing Management
The Nature of Marketing, Marketing Management, Marketing Strategy and Planning, Macroenvironment, Global Information Systems and Marketing Research, Consumer Markets and Decision Making, Business Markets and Organizational Buying, Market Segmentation, Targeting and Positioning, Creating Competitive Advantage, Marketing in Digital Age.

BA310 Financial Marketing
Determination of Corporate Cost-of Capital, Capital Budgeting Techniques/ Project Cash Flow estimation, Capital Budgeting and Risk, Capital Structure and Leverage, Dividend Policy, Derivatives and Risk Management, Preferred Stock, Leasing, Warrant and Convertibles, Merger and Multinational Financial Management

BA312 Money and Banking
Banking, Determination of Interest Rates and Managing Interest Rate Risk, Managing Risk with Financial Futures and Interest, Managing Liabilities/ Managing Capital Risk, Measuring Cost of Funds and Controlling Noninterest Expense/ Managing Cash Assets, Liquidity Planning, The Investment Portfolio, Active Investment Strategies, Evaluating Commercial Loan Requests, Evaluating Consumer Loans, Loan Losses, Off- Balance Sheet Activities.

BA314 International Business
Market-defining since it was first introduced, International Business 9e by Charles W. L. Hill, continues to set the standard for international business textbooks. In writing the book, Charles Hill draws on his experience in teaching, writing, and global consulting to create the most thorough, up-to-date, and thought-provoking text on the market. Many issues in international business are complex, so, the text explores the pros and cons of economic theories, government policies, business strategies, organizational structures, etc. Hill’s: International Business is known for its strong emphasis on strategy and for maintaining a tightly integrated flow between chapters. Hill’s book is practical in nature and focuses on the managerial implications of each topic on the actual practice of international business.

BA405 Scientific Research Methods
Research methods deals with the following areas: Selecting research subject, Traditional techniques based on secondary data, Determination of Data Sources, Survey technique, Data collection, tabulation, analysis and interpretation, Preparing a Research Report.

BA408 Marketing Strategies
Strategic Perspective of Marketing, Strategic Analysis, Competitive Intelligence, Segmentation, Internal Analysis, Forcasting, Modelling, Scenario Planning, Formulation of Strategy, Targetting, Positioning and Brand Strategy, Product Development and Innovation, Relationship Marketing, Strategic Marketing Plan, Strategic Implementation, Effective Control.

BA402 Financial Analysis
The Balance Sheet, The Income Statement and Statement of Retained Earnings, The Cash Flow Statement, Variations in Financial Statements, Financial Ratios

BA410 Entrepreneurship
Strategical Management, Entrepreneurship, Creativity, Human Resources Management and Communication, Entrepreneurship, Financial Management, Strategical Marketing, Entrepreneurship In Turkey, Success Stories.

BA412 Strategic Management
The Content of Strategy, The process of Strategic Management, External Analysis, Internal Analysis, Operations-level strategy, Business-level strategy, Corporate -level strategy, International-level strategy, The Challenges of Change and Organizational learning, System Levers, Action Levers.

BA416 Customer Relations Management
Defining CRM, CRM in Marketing, CRM and Customer Service, Sales Force Automation, CRM in E-Business, Analytical CRM, Planning a CRM Program, Selecting a CRM Tool, Managing a CRM Project, CRM Future.